It’s that time of the year when the “Click to support” campaigns will start pushing hard. Here’s something to think about…
My heartfelt belief is that clicking like to support a cause is a pointless gesture. To show support, one must make an actual contribution of at least one of time/effort/goods/money. If you haven’t put in one of those four things, you’ve not made a contribution. Clicking a like button is not time, effort, goods, or money.
Clicking like makes the clicker feel good, but doesn’t help, and may actually hinder the cause by allowing people to feel good without actually contributing. Clicking is cyberprayer… it achieves nothing while the people doing it claim responsibility for contributing to good outcomes but not accept blame for their lack of actual contribution leading to poor outcomes.
So in 2015, don’t click like… If you like something and want to give it support, get off your arse and go give it actual support. I don’t care if you’re a Vegan PETA fan or a pro-hunting only-good-animal-is-a-barbecued-animal-with-a-honey-glaze fan. Don’t click, get up and do. Doing makes change. Clicking makes Facebook money.
This will become especially apparent during spring’s annual fiasco “Earth Hour”, but I’ll deal with that when the time comes. For now, it’s Christmas and it’s the time of year that so many people think about helping others. So help them. Don’t click them.